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Brand Architecture

A simple hub-and-spoke model connecting the personal brand (KyleKroeger.com) with the core property (ViaTravelers) under the parent company (Black Bear Media).

  • KyleKroeger.com

    Personal hub: portfolio, visual stories, entrepreneurship, and press.

    About Kyle

  • ViaTravelers

    Flagship travel property: immersive guides, itineraries, and photography.

    Visit site

  • Black Bear Media

    Parent company for travel, sustainability, and finance verticals.

    Learn more