Kyle Kroeger

Originally from Minnesota and now living as an American expat in Amsterdam, I've transformed a career in finance into a life documenting Europe through travel photography and digital storytelling. That pivot became ViaTravelers.com, a thriving media platform that helps over 15 million readers each year learn about travel experiences worldwide.

My background in finance, including my role as Vice President at North Sky Capital where I managed sustainable investment portfolios, has provided me with the analytical foundation to approach travel content creation with data-driven insights. This unique combination of financial acumen and travel expertise has been invaluable in growing ViaTravelers from concept to one of the fastest-growing travel platforms.

Since relocating to the Netherlands in 2022, I've personally explored more than 15 countries, 30 U.S. states, and 20 national parks across four continents. This firsthand experience, combined with business expertise and photography skills, allows me to share practical insights that have been featured in publications such as Travel + Leisure, CNN, The Telegraph, and MarketWatch.

As a photographer, I specialize in travel and cultural documentation, with a particular focus on European destinations and sustainable travel practices. My work emphasizes authentic storytelling over conventional tourism marketing, reflecting my commitment to responsible travel and cultural sensitivity.